2011 Chevy Camaro is taken through an adventure imagery of two narrators beginning in an empty desert. Showing off the Camaro’s performance abilities and the body style by avoiding hay stacks, flying off buildings and multiple scenes of fast drifting. The two narrators have used many beautiful ladies to enhance their fantasy and at the end of the ad, it turns out as a surprise that the woman is an elementary school teacher.
The Target Market
It is most commonly known that men from the ages of 25 to 50 year old men watch the Super Bowl. But there has been a lot of change over the years that the super bowl is now attracting full families to get together and watch the super bowl as a tradition.This ad is targeted for men by using sex appeal, and speed to grab the viewers attention.
Cultural Themes:
The ad is steered in a way that it is not just men that can drive these cars, it can even be a female school teacher! Most car ads will ask you, "can you see yourself driving this? with 'this' many features and 'this' much horsepower" (Then the car drives off into the distance...) But in this case, we saw the end result of who was driving the car. This could be a change, or a chance to get more business from the single female market because it clearly states that women and cars is something that will give them 'attention' from men. This ad gets a lot of attention because of it's humorous and compelling start by the narrators voices, the fast car, the action packed scenes and the beautiful women. I think that it was unexpected what would happen next in the ad because it was all in the mind of the two narrators that were steering the ad in different directions.
Overall
My experience watching many of the super bowl advertisements tells me that humour, sex appeal and celebrity endorsement always works to grab the attention but to be honest, celebrity endorsement doesn't push me to purchase a product.
According to MSNBC, "Increasingly, women are buying sports cars, and in doing so they are making a strong statement about their independence"
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