Design Is Video

My Design Theory

My Manifesto

1. Believe in yourself and your work.
2. When things get tough, don’t give up.
3. Always have your short and long term goals in mind.
4. Trust your gut instinct.
5. Always have time for family, balance is key.
6. Go out, do not stay in one place for too long.
7. Be curious, ask questions, there is a lot you don’t know yet.
8. Keep yourself inspired.
9. Remember what you’ve learned.
10. Take on more challenges.

Four Contemporary Designers

They each have their own style and way of defining design. Marion Bantjes has a very decorative and artsy-looking style, Bruce Mau is known for designing work for clients like Frank Gehry, Coca Cola and Mcdonalds. Stefan Bucher is best known for his hand drawn monsters and his company 344 that works with ambitious clients around the globe. Stefan Sagmeister is a well known new york based designer that is an inspiration to young design students for his unique way of running his business and finding inspiration. These designers relate to me because they can help me by listening as well as learning from their experiences of being in the industry. They have the ability to capture their clients work so effectively and have embed their own styles that this is what design is to me.

Letter to Stefan Bucher

March 11, 2011

Toronto, Ontario

Dear Mr. Bucher,

You’re presentation was wonderful on the AIGA 2009 conference talk for Make | Think. It was engaging to see your very quick slides of your history and your books. 

I really admired your main message about how you connected with your subconscious and conscious mind. I find myself focusing too much and being in my conscious side of mind when I am completing a project. I think it is almost natural to be too focused of the project at hand when there are deadlines, not to mention the obvious stress factor. I have been practicing to be in my sub conscious mind, I find myself coming up with helpful ideas in my sleep.  

I like the reference you mentioned of letting your ideas and your thinking run around the park. I agree with letting everything out on the table and stepping back from it to let your idea come to you by your subconscious.

I admire how you have followed your passion of making things like your 100 monsters and look forward to your future creations. Your growth as a designer has lead you to be independent and creates  an inspiration for all young designers such as myself. 

Sincerely,

Miranda Esteve

Favourite SuperBowl Ad 2011

2011 Chevy Camaro is taken through an adventure imagery of two narrators beginning in an empty desert. Showing off the Camaro’s performance abilities and the body style by avoiding hay stacks, flying off buildings and multiple scenes of fast drifting. The two narrators have used many beautiful ladies to enhance their fantasy and at the end of the ad, it turns out as a surprise that the woman is an elementary school teacher.

The Target Market

It is most commonly known that men from the ages of 25 to 50 year old men watch the Super Bowl. But there has been a lot of change over the years that the super bowl is now attracting full families to get together and watch the super bowl as a tradition.This ad is targeted for men by using sex appeal, and speed to grab the viewers attention.

Cultural Themes:

The ad is steered in a way that it is not just men that can drive these cars, it can even be a female school teacher! Most car ads will ask you, "can you see yourself driving this? with 'this' many features and 'this' much horsepower" (Then the car drives off into the distance...) But in this case, we saw the end result of who was driving the car. This could be a change, or a chance to get more business from the single female market because it clearly states that women and cars is something that will give them 'attention' from men. This ad gets a lot of attention because of it's humorous and compelling start by the narrators voices, the fast car, the action packed scenes and the beautiful women. I think that it was unexpected what would happen next in the ad because it was all in the mind of the two narrators that were steering the ad in different directions.

Overall

My experience watching many of the super bowl advertisements tells me that humour, sex appeal and celebrity endorsement always works to grab the attention but to be honest, celebrity endorsement doesn't push me to purchase a product.

According to MSNBC, "Increasingly, women are buying sports cars, and in doing so they are making a strong statement about their independence"

http://www.msnbc.msn.com/id/13325723/ns/business-autos/

Media Usage in One Week

This is my media usage assignment, this consists of all media I have consumed within one week.

Design Is..

An open tool that communicates a message. Design fulfills our lives, our needs and the way we think.

Design Process

At the beginning of my design process I start by reading over the brief. By looking over the brief this will refresh my memory on what the project is. My next step is to freely sketch. Looking at things that inspire me help to open up to new ideas. Taking notes and researching furthermore on the internet is an important step to knowing more about my job at hand. Another technique that helps me in the beginning process of design is creating a word bubble, this will allow me to open up my mind and help steer me in the right direction. 

During my design process, after creating multiple thumbnails, I choose my favourite ones and start doing some digital roughs. When I am not stressed or boggled down by deadlines, my mind opens up. Developing my design, I keep in mind the needs of the job and keep the brief close to me.

When I am stuck, I have to force myself to take my mind of the task. Being determined to find a solution can create a mental block for ideas. When I am relaxed, this allows my mind to open up. To be relaxed, I take naps, go for a walk or shop.

Miranda Esteve: About

My name is Miranda Esteve and I grew up in Richmond, British Columbia for 15 years. In high school, I was always curious about poster design, editorial design and advertising. In 2005, I moved to Oakville, Ontario and finished my last years of high school taking 3 courses in graphic design.A great opportunity that I had experienced was working in a graphic design studio with three graphic designers. I learned business skills, communication with a client, design experience. This opportunity inspired me even more to pursue my career in Graphic Design. 


Now in my second year of a three year Humber Graphic Design program. I am fascinated with putting ideas on paper and creating the best design solutions possible to get the best results not just for the clients but for my own growth and experience in the industry. Coming to Humber, my main interests were editorial design, but to my surprise, I learned that my passion for graphics grew bigger to learn more about Web, Packaging and Poster Design. 


I have always been a positive person with high hopes in life, my goals are what motivate me to become who I want to be and lead me to where I want to go..